Cookie Lover's Delight

By ECommerce Admin
on May 21, 2015
With 0 comments

"Love what you do and do what you love." That's one of the reasons for this cookie maker's success! But the foremost reason for her success is her love for Maui and the community which she has become a part of.  

Mitzi Toro is Maui's resident cookie entrepreneur and her love for Maui coupled with her generous spirit is how The Maui Cookie Lady evolved.  She started out baking her cookie concoctions for her friends and colleagues at Kalama Intermediate School where she is employed. Little did they know they'd become the guinea pigs and taste testers...and they loved them! Seeing her passion and her talent, they got together and surprised her at a faculty meeting with her first mixer. You see, this savvy cookie maker has been crafting her cookies with the recipe she received from her high school English teacher. That was 20 years ago; and she's been paying it forward ever since.

Her generosity has no bounds. She continuously gives of herself through numerous fundraisers and causes. Go to her FaceBook page and you will see how she genuinely and creatively gives--even to the most favorite dentist! Her first cookie fundraiser was for the Maui Memorial Medical Center nurses, whom she gained a respect for when her dad was hospitalized. Her efforts raised enough money to buy them new uniforms. 

Maui Cookie Lady cookies are making waves with islanders and tourists. One taste and you are hooked! These cookies are handmade here in Maui with the finest organic flour and some of the freshest local ingredients such as mango, passion fruit, lychee, coconut, and macadamia nuts. These are not your ordinary round flat cookie either. They are big and bulky with chunks of nuts and fruit.  It's evident that this cookie maker aims to please. 

The Maui Ocean Treasures Gift Shop has a variety of flavors to choose from.  The Butter Rum Triple Chunker is a triple threat with dark, milk and white chocolate and butter rum.  Perhaps you may want to try Da Half Baked, made with Reese's, Oreo and Rolo stuffed in a chocolate chip cookie or the Turtle Treasures, Maui Ocean Center's signature cookie which is made with pecans, caramel, Kentucky bourbon, milk chocolate.  The Pineapple Lychee Passion is one of my favorites. One bite into it and I'm in tropical heaven.  Come in and grab a few today!  Also, for a limited time we'll be giving a FREE Maui Cookie Lady tote bag with every purchase of a dozen or more cookies, both in-store and online!

Awaken Your Environmental Consciousness

By ECommerce Admin
on April 19, 2015
With 0 comments

On April 22, 1970, the environmental movement known as Earth Day was born. The movement, founded by Senator Gaylord Nelson, resulted in twenty million Americans rallying together for a great cause--mother earth.  Peaceful protests and teach-ins were organized in parks, auditoriums, colleges and universities across the country educating participants about the effects of air pollution to our health, of toxic waste spills and dumps to our environment, and of many other adverse conditions affecting our earth.  The result?  A resounding plea for change. From it organizations such as the U.S. Environmental Protection Agency was founded and the Clean Air, Clean Water and Endangered Species Acts evolved.

Today, the event is more than 180 countries strong, with hundreds of millions of participants involved and engaged in events organized world-wide. Organizers of these events seek to bring awareness to the heightened urgency of issues such as global warming and climate change and wildlife extinction, to name a few.  

Here on Maui we have a wide range of environmental concerns such as the eradication of invasive species, water conservation and renewable energy, agricultural sustainability and marine protection; and we look to our legislators, community leaders and environmental organizations to protect our parks, wildlife and resources for generations to come.

At Maui Ocean Center we are doing our part to be environmentally conscious and responsible. We are looking at ways to lower our carbon footprint and look to bring in products from vendors who have the same environmental philosophies and practices.  One such product is the Aquaclip.  Made in the USA of durable 100% recyclable polycarbonate material.  The inventor of this innovative product, Brian Cizek, uses this while on his Stair Master.  He says, "Once your water bottle is empty, the Aquaclip makes it easy to carry your water bottle hands free to a recycle bin preventing from littering, or why not reuse your water bottle and fill it up with tap or filtered water.  Every time you refill your water bottle you save money, less chance your bottle will end up in a landfill with Aquaclip in use."

On April 21st and 22nd, visit our website at for more of our collection of ecologically relative products.  To commemorate Earth Day, the Ocean Treasures Gift Shop is giving away free Aquaclips with every purchase and a 7" wooden fish dish with purchases of $25 or more.  

What can you do to help save our earth you ask?  Awaken your environmental consciousness by attending one of the many Earth Day events and get educated on how you can reduce your carbon footprint, volunteer your services with a community work day event, and always look to ways in which to reduce, reuse, and recycle!


International Shipping!

By ECommerce Admin
on March 25, 2015
With 0 comments


We are thrilled to announce that Maui Ocean Treasures Now Ships to the Countries Listed Below! Yay!

We will happily ship to our international visitors & if your country isn't listed here, let us know. We will do our very best to accommodate you!

  • Andorra
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Gibraltar
  • Greece
  • Greenland
  • Hungary
  • Iceland
  • India
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Luxembourg
  • Malta
  • Monaco
  • Montenegro
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Qatar
  • Reunion
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States


*Shipping Rates Vary & are Available at Checkout

Our time to Shell-a-brate!

By ECommerce Admin
on March 02, 2015
With 0 comments

It's Maui Ocean Center's 17th Birthday! For the next 17 hours, shellabrate with us and receive 17% off your entire purchase!**

Also, FREE SHIPPING for all US orders $65 and over. At checkout use coupon code: SHELL17

**excluding sale merchandise

Jeff Albrecht's Massive Mural!

By ECommerce Admin
on February 18, 2015
With 0 comments

"Feel the energy of Jeff Albrecht. Inspired by the colors, drips, and splatters of the modern masters, Jeff Albrecht has been producing original artwork for clients and private collectors for over 20 years. His paintings can be found in hotels, restaurants, private collections throughout the country, and galleries across the Hawaiian Islands and California." -

Yesterday, on February 17th, Jeff started an absolutely massive project: Henry Perrine Baldwin High School, in Wailuku, will soon have a massive mural painted across two walls. It's part of a project on giving back to the community. 

Jeff hard at work on A Perfect Wave

What started as a dinner conversation with his cousin over a year and a half ago has now become a massive two-wall art piece in a major feature on campus. As Jeff explained it, "For a long time, I've wanted to donate a mural to a school. There's definitely a need for arts and education." 

Working with a contact, the location at Baldwin High School in Maui was chosen. The school was extremely supportive of Jeff's project, and went through great lengths to prepare the space for him.

"It was more than just slapping a few coats of primer on a wall. They removed fixtures, repaired the walls, really did all they could to get it ready for the mural."

The final location is in a central spot, next to the cafeteria, where students frequently hang out and eat lunch. This place was chosen with great intent, and the focus from the start was on the students that would be enjoying the mural every day.

"I believe it's extremely important for students to see value in art... and to feel appreciated. These students are just bursting with energy and creativity, and I think it would be terrible for them to have to stare at a couple of brown walls every single day. I really wanted to give them something that could possibly inspire them."

Even though it's only "seventy-five percent" complete, as Jeff says, it's already an incredibly impressive image. When the mural is completed this Friday, it'll be prime material to begin inspiring all of Baldwin High's 1,800 students. 

- Jake Velasquez

Mea Hoʻonani Kino

By ECommerce Admin
on February 13, 2015
With 2 comments

The history of Ni'ihau shell lei goes back a long time, but evidence only surfaced in 1778 when Captain James Cook first landed on the islands. Queen Emma and many prominent dignitaries throughout the years have worn these shell leis. Today Ni`ihau shell lei are enjoyed and worn not only by women, but also by men. 

From the Island of Ni`ihau comes the beautiful and breath-taking gems known as "Pupu `O Ni`ihau”. These are tiny little shells found on the beaches of Taununui, Pahuhau, Waiapalo, Tahi`o, Ohi`a, Puketua, and Putaiti surrounding the Island Ni`ihau.During the winter, artisans wake up before dawn to collect these tiny precious shells sprawled across the shore. The artisans then turn these beautiful shells into leis and exquisite jewelry. The knowledge and skills required to make these leis are rare. The Ni’ihau shells are perceived with the value and lure of a precious gem. Therefore, they are the only lustrous shells, gemologist pass as a gem. These beautiful leis are endorsed with a Certificate of Authenticity. 

There are three different shells that are commonly used to make Ni’ihau shell lei named Kahelelani, Momi, Laiki and a fourth named Kamoa which is frequently used to add contrasting color to lei.  These shells are identified also by their common colors such as Ke`oke`o (white), `Akalaa (pink), Lenalena (yellow) and ‘Oma`oma`o (green).

Shades of colors are identified as `Ahiehie (light) or Ikaika (dark). They are also identified as Kahakaha (striped), `Onikiniki (spotted), `Apu`upu`u (bumpy) and Waha ‘ula’ula (red tip or mouth). To finish the ends of the lei four different types of shells are commonly used  they are identified as Poleholeho ‘Apu’upu’u, Poleholeho ‘Opule, Poleholeho Ke’oke’o and Poleholeho Lenalena they are little cowry shells.

These beautiful lei are fashioned into styles of Pikake, Heliconia, and Crown flowers as well as Poepoe (rope style) and Kipona.

As you gaze upon the beauty of Pupu `O Ni`ihau, each lei was entwined with love, joy, and “Aloha”. The “Ha” or breath that is taken to give life to these beautiful leis gives life to our culture and those whom adorn them.

If you want more information or history about Ni'ihau shells, please visit Ni'ihau Cultural Heritage Foundation.

If you would like to view more of this beautiful collection of leis and earrings from the forbidden island, visit: Ni'ihau Shell Jewelry Collection


-Written by Maria, a jewelry consultant at Maui Ocean Treasures

Free Treats for Your Sweet!

By ECommerce Admin
on February 05, 2015
With 0 comments


Have you gotten anything for your Valentine this year???




Starting Sunday, February 8th we will be sending complimentary chocolates with all online orders of $75 or more. 

Hurry, this offer is only good until Sunday, February 15th! Don't forget that we are also offering FREE SHIPPING on all orders of $65 or more to anywhere in the United States!


With your purchase...

Of $75 or more - Your Valentine will automatically receive this Free Gift of Chocolate Covered Macadamia Nuts, by Maui Jelly Factory. (retail value: $7.99)


In Addition to that...

If your total purchase exceeds $125 - 8oz. of Chocolate Caramel Humpbacks, gift-wrapped in bag or box, will be included with your package as well! (retail value: $14.99)

-When your purchase exceeds a threshold of $300-

(retail value: $22.00)

You will receive the Choc. Mac Nut Gift Bag


Chocolate Caramel Humpbacks Gift Box or Bag


 A Beautiful keepsake tin, Exclusively Made for Maui Fudge and Ono Chocolates 

with 8oz of Chocolate Caramel Humpbacks 



 For more delicious treats, check out the complete collection here! 







Maui Jelly Factory

By ECommerce Admin
on December 18, 2014
With 0 comments

"Quality gourmet foods, freshly made in Maui from the finest local ingredients"

- Maui Jelly Factory


Maui Jelly Factory

Our newest arrival, my new favorite!

This family owned and operated business provides Maui with the finest tropical fruit delicacies, candies, and salad dressings. 

Also, including healthy alternative products such as, low cholesterol or low sugar!  And other great options! 


The Fresh Tropical Taste of Maui

Bring the taste of Maui home with you, and enjoy a tropical twist on your everyday meals! Growing up with these flavors, I can't imagine a life without it!

The syrups are delicious, the butters are ono, and the flavors are amazingly Hawaiian.

Many variations are infused with unique island flavors like coconut, mango, pineapple, guava, and lilikoi. 


Every bite will bring you back to the islands!

The salad dressings and sauces are palatably blended with Maui Sweet Onions, Papaya, Maui Cane Sugar and other island flavors that is sure to please your taste buds!


Oh Fudge !!

The fudge is AMAZING !! It is a must-have, must-try, must-buy !!! There are many tropical flavors to choose from like:

- Pineapple Coconut

- Maui Haupia

- Chocolate fudge


& there's more. The fresh creamy fudge comes in a handy 8 oz container you can enjoy by the spoonful :) 

Not to mention, beautifully wrapped chocolates that make wonderful gifts!

Check out the complete collection right here: Maui Jelly Factory Collection

- Samantha @ Maui Ocean Treasures

Maui Ocean Treasures' Annual Holiday Evening Event 2014!

By ECommerce Admin
on November 19, 2014
With 1 comments

Come join us for Maui Ocean Center's Annual Holiday Evening Event! 

This event is FREE and open to the public. We will have live entertainment from King Kekaulike High School Jazz Band and Tim Eleneki, fun holiday fare, drinks available for purchase at our Reef Café, and a door prize drawing! Each attendee will automatically receive 1 door prize entry for attending the event; however, if you bring a non-perishable food donation for the Maui Food Bank you will receive additional entries for the door prize (up to 5 additional entries).

The Hawaii Wildlife Fund will also be there to accept donations, and will receive part of the proceeds from the event. Our Maui Ocean Treasures gift shop will also be open, and for one night only we will be offering 30% off EVERYTHING in the store, excluding Pandora Jewelry. We will also have over 40 outside vendors set up in the various courtyards in the park to sell their gifts and goods - a great way to start off the holiday shopping season!

Please be advised that since the evening is focused on the live entertainment and vendor displays, the Aquarium exhibits and the rest of the park will be closed during the event.

Unable to make it? We're celebrating online as well! Starting on Friday, November 28th all the way through December 1st, all items in the Annual Holiday Sale 2014 collection will be discounted by 30% - Oh, and ALL ORDERS SHIP FOR FREE (NO MINIMUM AMOUNT)!

See you this weekend!


To browse the collection, head right over here:

Inside turtle nest sensors: Why sensing turtles is important

By ECommerce Admin
on October 16, 2014
With 0 comments

by: Jake Velasquez


Exactly two months after we started our fundraiser for Hawaii Wildlife Fund, we've hit our first massive milestone: With over $400 raised, we can finally purchase the very first TurtleSense Nest Sensor! To stay updated on our progress, check out the donation thermometer in our announcement post - It's updated daily! Over the past few weeks, we've had quite a few questions regarding exactly what the nest sensors are, what they look like, and why they're important. Now is the time to find out!

Why sensing turtles is important 

When they find out about our donations to Hawaii Wildlife Fund, the question most people ask first is, "Why?" 

According to NerdsWithoutBorders, the team behind the design and construction of the TurtleSense Nest Sensor, sea turtle populations have declined by as much as 95% in the past century due to human activity. Humans have polluted the ocean, destroyed habitats on land, and inadvertently captured sea turtles in trawling nets. Hawaii Wildlife Fund is working to rebuild sea turtle populations, and the most effective way of doing this is by protecting the extremely vulnerable hatchlings as they emerge from their sandy nests and crawl toward the breaking waves.

In order to do their job, volunteer groups and other personnel need to be present when the hatchlings emerge from the sand. The problem is that they do not know when this will happen: The sea turtles can hatch any time in a six week window, starting 50 days after the eggs are laid. When it occurs, all 100-150 hatchlings suddenly boil out of the sand in one mass and dash into the surf.

With today's technology (that is to say, volunteers with flashlights), the National Park Service is forced to rope off any nest sites discovered on the beach, and closely monitor them starting 50 days after the eggs are buried. Each nest site is guarded until the hatchlings emerge, or until 100 days have elapsed and the site is considered non-viable. Sectioning off a part of the beach for such a long stretch of time creates multiple problems, including conflicts with people ignorant of the issue who try to fight for "space" purely for recreational use, as well as issues relating to vehicular movement. Rarely mentioned is the scale of things: Sometimes there just are not enough people to monitor all of the sites.

Helping baby sea turtles, WITH SCIENCE!

The goal of TurtleSense is to build a device that removes the need of people patrolling nests and standing guard. This is done by building a sensor with the means to detect movement down in the nest, meaning the hatchlings are preparing to boil out, and a way for it to signal to the outside world so that personnel can come and assist the turtles as they eventually emerge.

The TurtleSense circuit board - This is cast in a ping pong ball mold and placed in the nest. 

All of the sensor designs and software code will be published online and available for use worldwide. The circuit board contains a microprocessor, an accelerometer capable of measuring movement in 3 axes (as well as gravity), and a transceiver chip. With this sensor, it's possible to change the timeframe spent monitoring turtles from 50 days to just a few days, saving potentially hundreds of labor hours.

The sensors themselves are the result of multiple revisions and strenuous testing. The current sensor is part of the team's Phase Two, and the result is a cutting-edge device capable of measuring multiple jolts per second, then sending out text messages alerting team members that a nest is getting ready to boil.

What's in a turtle sensor 

The entire TurtleSense project actually consists of two distinct pieces: The sensor assembly itself that lives in the nest, and the Communication Tower, which houses the battery pack, cell phone board, GPS antenna, and other hardware used to drive the sensor. 

The sensor assembly, cast in the white ball, senses jolt events from the surrounding hatchlings

The Comm Tower is built into a 3" PVC pipe and contains all the necessary hardware to power the sensor and communicate with the outside world

The sensor measures jolt results at a blinding speed, registering up to 400 events per second. From there, the data is sent to the sensor's processor, where the data is analyzed and used to build a profile. A new profile is built every 15 seconds to 6 minutes. Since it's not possible to beam data under wet, salty sand, the Comm Unit is built into a tall tube that projects up from the sand. The data received by the Unit is uploaded at least once per day, and as quickly as every hour. For power, the entire assembly is run off 8 rechargeable AA batteries, which is sufficient to run the unit for months. Since cellular communication uses the most power, the cellular module is only powered up for a few minutes each day. 

To track multiple sites, the team also built in GPS functionality and a hand-held receiver to test and register the sensors in the field. The receiver can verify the sensor is functional, check for proper cell phone reception, set time and date, and register the location of the sensor units via GPS. Due to its small size, the receivers can be carried by park personnel and used on daily beach walks. 

The hand-held receiver is the best way to test the sensors before final installation, as well as log their location via GPS

When a new nest is found, it's excavated and the eggs are counted. Then, the sensor is placed among the eggs, the receiver is attached and the location of the nest is registered, and the nest is carefully buried. The location of the sensor's cable end is marked with a stake. Later, the large Comm Unit, now sealed in a large PVC pipe and planted in a block of concrete for stability, is dug into the sand nearby and attached to the sensor. At this point, it's considered fully operational.

Great! It sounds like everything is good, so why do they need help?

Sensing turtles far in the future

The entire project is sponsored, and they rely on donations to fund everything. They are also deep in the initial testing phase. In the recent past, they've had the opportunity to do their first major hardware revision, which led to the Phase Two test cycle. That cycle was successful, and they're now preparing for Phase Three.

As NerdsWithoutBorders reports, success with TurtleSense could have widespread effect, "More effective international protection will be available, since the protection resources can be concentrated close to the hatch date instead of being stretched over six weeks. With a tighter hatching schedule, the public would have the opportunity to observe the hatchlings heading for the sea, an observation available only randomly now. This would improve the public support of the turtles. Much of the research on sea turtle eggs and hatchlings in the world could benefit from more accurate predictions of the hatch date. For example, studies that require capturing hatchlings for research could be done with much greater efficiency. Also, the sensor/cell network could be adapted for measurements of other species, including birds. Given its modest cost and energy efficiency (long battery life), it may have other uses in environmental studies."


All photos credit NerdsWithoutBorders

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